I-CRM isetshenziselwa ukulawula ikhwalithi kanye nokulinganiswa kwamathuluzi okuhlaziya ekuhlaziyeni Insimbi Yensimbi. Iphinde isetshenziselwe ukuhlola nokuqinisekisa ukunemba kwezindlela zokuhlaziya.I-CRM ingasetshenziselwa ukudluliswa kwevelu elinganisiwe.